Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
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TRKR Webinars are free to attend.
Recordings & slide packs are available on subscription: £495
Receive recordings & slide packs for all TRKR webinars, whether you are able to attend or not.
Valid to 31st Dec 2026
Category Management Training
Repositioning your brand with confidence
3rd September 2026, 9.30 am to 10.15 am
Repositioning your brand can be a strong strategy to grow sales - if you get it right.
A redesign and new messaging can help you stand out on shelf, appeal to more shoppers, or reach a new target audience.
However it can be a long and expensive process, and what if you get it wrong, or it has no long-term impact?
How can you be more confident of success?
During the session we’ll cover:
Taking an insight-driven approach to repositioning. Be shopper-led, not designer-led
How to identify your target market and fine-tune your proposition based on their feedback
Tracking the effectiveness of your repositioning
Creating a compelling presentation to pitch your rebrand to Buyers
This session is designed for suppliers who have a brand repositioning project planned in the next 12 months and want to explore ways to increase their chances of success
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Carey McEvoy, TRKR, Commercial Director
Carey leads our innovation projects, working with our client teams to ensure that they launch products that the target market actually needs, values and pays for
Prior to TRKR, Carey worked in Finance, product management, marketing and development, as well as founding a national charity
Flo Soutar, TRKR, Bespoke Insight Manager
Flo manages our bespoke insight projects
With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions
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