Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
What Retail Buyers Want
How SME suppliers can stand out from the crowd with retailers
26th September 2025 - 9.30 to 10.30am
Online webinar
Presenting our annual ‘What Retail Buyers Want’ report, the output from TRKR discussions with a cross section of retail buyers from Asda, Tesco, Sainsbury’s, Morrisons, Waitrose and Aldi.
Each year TRKR organise a round of discussions with our Retail Buyer contacts, to get an up-to-date view of their priorities. We ask what retail buyers want and expect when suppliers pitch new products or want to grow (or protect) their existing shelf space. With a focus on the importance of market data & insight, we find out how suppliers can stand out from the crowd.
Those attending the webinar can:
Step into the shoes of retail buyers from across the major multiples, to understand what their needs and challenges are
Hear what a good experience is like for a retail buyer when meeting a supplier for the first time, versus bad!
Identify where you can improve your current approach to make the life of the buyer easier and more enjoyable
Understand how you can use market data & insight to your advantage, and present it in a way that captures the attention of the buyer
Speakers:
Mark Thomson, Co-Founder & Insight Director, TRKR
Callum Nimmo, Senior Buyer, Sainsbury’s
Andy MacLachlan, Managing Director, Food2Market and ex Retail Buyer
Guest Speakers
Callum Nimmo, Senior Buyer, Sainbury’s
In 2025 Callum joined Sainsbury's as a Regional Buyer for Scotland following 11 years at Tesco where he worked as part of the regional team as well as MFP at a national level. His current role see's him responsible for all categories within food and drink with a passion for Scottish produce and bringing quality, innovation and value to Sainsburys shoppers in Scotland.
Andy MacLachlan, Managing Director, Food2Market
Andy MacLachlan, Managing Director of Food2Market, is a visionary leader with a wealth of experience and expertise in the retail and sales industry. With a background as a Trading Manager and Buyer at Sainsbury’s and Co-op, Andy has cultivated invaluable insights and skills working alongside some of the UK's top 5 retailers as well as Wholesale Channels. His journey has been marked by a relentless pursuit of excellence and a commitment to delivering results.
Previous webinars
Each event is recorded and available on request…
