Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Click on the event image below to see further details and to register
TRKR Webinars are free to attend.
Recordings & slide packs are available on subscription: £495
Receive recordings & slide packs for all TRKR webinars, whether you are able to attend or not.
Valid to 31st Dec 2026
Category Management Training
Tailoring your retailer pitch to your audience
1st October 2026, 9.30 am to 10.15 am
When suppliers pitch to a retailer, the buyer wants to understand what’s in it for them, how it relates to their shoppers, category, etc.
This 45 minute session will cover:
Buyer feedback relating to this topic - their expectations, needs and experiences
How to tailor your trade pitch - hints and tips on how this can be presented and visualised
Which is the best market data to support this? The role of shopper panel data
How can bespoke shopper insight also be used to personalise the story to the retailer?
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Matthew Fenemore, NIQ, Senior Commercial Executive
As a Senior Commercial Executive within the Small & Medium Business team, Matt is responsible for onboarding new clients along with growing awareness for NIQ’s expanding service across both EPOS and Panel data. He’s also earned the prestigious NIQ silver analytics certification, distinguishing himself as an analytic expert.
During this webinar, Matt will provide an update on recent NIQ developments that can help help ensure suppliers can tailor their retail pitches for the buyers they’re presenting to.
Category Management Training
Taking a Category First approach to buyer meetings
23rd October 2026, 9.30 am to 10.15 am
Why moving from being product-led to category-led can help both buyers and suppliers
This 45 minute session will cover:
Buyer feedback - why taking a category-led approach is beneficial to retail buyers
The impact this can have for suppliers
What this means from a practical perspective
The role of market data and insight
Outcomes from the retailer team and for you, the supplier
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
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