Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Click on the event image below to see further details and to register
The role of Shopper Insights
26 March 2026, 9.30 am to 10.30 am
“I wish more suppliers knew more about their customers. Some do a great job by understanding who their customers are, their life stage, income, attitudes, and why shoppers buy their products. It builds a portrait of who their customer is. This helps us understand how we can target in-store activity as a part of the activation plan.”
Sainsbury’s buyer, 2025
EPOS and Panel data shows what’s happening in your brand and category…
However, it doesn’t tell you why this is happening.
In our webinar, we’ll discuss how to leverage Shopper Insights to inform your internal decisions, and gain advantage in retail buyer meetings.
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Flo Soutar, TRKR, Bespoke Insight Manager
With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions
Guest Speakers:
Lisa Thornton, Head of Marketing, Kavli UK
Lisa leads the strategic direction and commercial performance of the Primula and Castle MacLellan brands. Her focus is on insight‑driven strategy, measurable outcomes, and delivering impactful campaigns across TV, digital and foodservice. She uses data, research and consumer understanding to guide smarter brand decisions and drive sustainable business growth.
Hayley Matear, Marketing Manager, Strathmore Foods
Hayley looks after McIntosh of Strathmore and their newly launched brand, The Craft Mac Co. With a strong focus on shopper insight, Hayley has used consumer and category data to shape Craft Mac Co — from refining its packaging to stand out on shelf, to researching flavours aligned with emerging trends and shopper demand.
James Macsween, Group Sales Director, Macsween Allan Food Group
James Macsween is the Group Sales Director for the Macsween Allan Food Group, driving commercial growth, customer engagement, and brand strategy across the business. Working closely with TRKR, James used shopper insight to refine decision-making and strengthen category performance. The group recently revitalised the Malcolm Allan brand through a comprehensive rebrand, with support from TRKR and shopper insights, ensuring it re-enters the market with renewed clarity, impact, and consumer relevance while maintaining the group’s commitment to quality and innovation.
Future of Bakery
Introducing the latest trends and opportunities within Sweet & Savoury Bakery featuring:
Latest market data from NIQ highlighting which Sweet & Savoury sectors are attracting more shoppers
Retailer share and performance
Shopper segmentation to identify key differences in behaviour within the bakery category and motivations to purchase
Focus on hot topics such as Health - especially important with HFSS legislation coming into force in Scotland in October this year
Insight into In-Store Bakery - Why, what, why not and how often do shoppers interact with this part of the category
17 April 2026, 9.30 am to 10.30 am
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Lesley Cameron, Scottish Bakers, CEO
Lesley Cameron was appointed Chief Executive of Scottish Bakers and National Food & Drink Training in September 2023. With nearly 30 years of experience in the food and drink sector, she brings strong expertise in marketing, communications, category management and strategic leadership.
Prior to joining Scottish Bakers, Lesley held senior roles at Quality Meat Scotland, Kettle Produce, Macsween of Edinburgh, and Baxters Food Group. In her position as CEO, she is focused on supporting members through industry challenges, enhancing skills training, and promoting sustainable growth across Scotland’s bakery sector.
Lesley is known for her collaborative approach and commitment to innovation, tradition, and workforce development in one of Scotland’s most valued industries.
Identifying the commercial opportunity
16th April 2026, 9.15am to 10am
As part of our 2026 Market Data & Insight Clinics, we’re focussing this 45-minute session on how suppliers can include a ‘Size of Prize’ in their retailer trade stories.
Who should attend?
Anyone in a role where they are either supporting the sales team with material to present to retailers, or those in a National Account Manager or Sales role who are presenting to retail buyers.
What’s this session going to cover?
Why this is important to retail buyers?
The impact of NOT including ‘What’s in it for the retailer’
Tools and techniques to identify the commercial opportunity
How this fits into the trade story - where should it go?
Q&A discussion
Speaker & host:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
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Each event is recorded and available on request…
