Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Click on the event image below to see further details and to register
Storytelling - bringing trade arguments to life
18th June 2026, 9.30 am to 10.15 am
In this session, we’re going to cover:
The role of storytelling in framing category and shopper insight
Why this approach can have more impact with BOTH suppliers and retailers
4 simple steps to structure compelling trade stories
Looking for new ways to present your trade stories to retail buyers?
This webinar, part of our series of market data & insight clinics in 2026, is designed to help suppliers challenge the way they’re currently presenting both category data and shopper insight. It’s also designed to provide suppliers with practical hints and tips to elevate the delivery of these trade stories.
In addition to this, we’ll show examples of how you can put these hints and tips into action to ensure that suppliers can implement the learning from this webinar in their day to day roles
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Taking a category-led approach to buyer meetings
17th July 2026, 9.30 am to 10.15 am
In this session, we’ll cover:
The common pitfalls suppliers make when presenting to retail buyers, based on buyer feedback
What does taking a category-led approach actually mean
How to use market data and insight to support this
Practical examples to bring this to life
One of the big frustrations for retailers is when suppliers talk about their own range or pitch new NPD but don’t consider the impact they may have on the wider category.
This webinar, part of our series of market data & insight clinics in 2026, is designed to help suppliers challenge the way they’re currently presenting both category data and shopper insight.
During this session, we’ll bring this frustration to life from a buyers perspective and provide some practical examples of how suppliers can use market data & insight to form a more thorough view of the category.
As always with these sessions, our aim is to ensure that suppliers can implement the learning from this webinar in their day to day roles
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
What Retail Buyers Want through the Category Review process
21st August 2026, 9.30 am to 10.30 am
Every year we gather feedback from retail buyers, both national and regional, on topics that are important for both retailers and suppliers. This year we’re focussing on the Category Review process.
In this session, we’ll cover:
Feedback gathered from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Aldi
Key themes mentioned by all buyers, irrespective of the retailer
The ‘so what’ for suppliers - what can suppliers do to support retailers more throughout the category review process
Practical hints and tips
Who’s this for?
This session is perfect for commercial teams who regularly present to retailers. Whether you’re an experienced NAM from a large supplier who want’s a refresher on areas to improve, or a smaller SME who wants to stand out from the crowd, this session is for you!
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Introducing TRKR Rapid Insights:
In-depth insight, robust samples and TRKR expertise
9th July 2026, 9.30 am to 10.15 am
Rapid response insight, done properly.
Shopper insight is valuable, for internal decision making as well as retailer buyer discussions.
However, large scale surveys and/or focus groups aren’t always needed.
Sometimes you only need a few questions answered, and you need them answered quickly.
To answer this need, we developed TRKR Rapid Insights.
Join us for the launch of TRKR Rapid Insights, where we’ll discuss how actionable, in-depth insights with robust samples can impact your commercial decisions.
During the session, we’ll discuss challenges food and drink suppliers face in accessing reliable and clear insights, explore ways to overcome these challenges, and demonstrate how TRKR Rapid Insights can support suppliers in making faster and more confident commercial decisions.
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Carey McEvoy, TRKR, Commercial Director
Carey leads our innovation projects, working with our client teams to ensure that they launch products that the target market actually needs, values and pays for
Prior to TRKR, Carey worked in Finance, product management, marketing and development, as well as founding a national charity
Flo Soutar, TRKR, Bespoke Insight Manager
Flo manages our bespoke insight projects
With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions
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Each event is recorded and available on request…
