Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Click on the event image below to see further details and to register
Category Management Training
Storytelling
Hints and tips to bring your trade arguments to life
6th August 2026, 9.30 am to 10.15 am
In this session, we’ll cover:
The role of storytelling in framing category and shopper insight
Why this approach can have more impact with BOTH suppliers and retailers
4 simple steps to structure compelling trade stories
Looking for new ways to present your trade stories to retail buyers?
This webinar, part of our series of market data & insight clinics in 2026, is designed to help suppliers challenge the way they’re currently presenting both category data and shopper insight. It’s also designed to provide suppliers with practical hints and tips to elevate the delivery of these trade stories.
In addition to this, we’ll show examples of how you can put these hints and tips into action to ensure that suppliers can implement the learning from this webinar in their day to day roles
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Focus on Foodservice
Understanding the latest trends and opportunities within the Bakery category
18th August 2026, 9.30 am to 10.30 am
In collaboration with Scottish Bakers, this webinar will focus on:
Foodservice - Key drivers and opportunities
The latest trends in Foodservice
What channels are winning and why?
What this means for Bakery suppliers looking to emerge, grow within Foodservice
A buyers perspective - Brakes Scotland
Introduction to Brakes Scotland in Scotland
How does Foodservice differ to retail?
Which bakery sectors are most relevant to Foodservice and why?
What do Foodservice buyers want and expect from suppliers?
Considerations for suppliers in relation to product formats, food safety, allergen management and logistics…to name a few!
Who can attend?
This webinar is open to any Bakery suppliers across the UK and Ireland. However, following the webinar, all content and the webinar recording will only be shared with members of Scottish Bakers.
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Lesley Cameron, Scottish Bakers, CEO
Lesley Cameron was appointed Chief Executive of Scottish Bakers and National Food & Drink Training in September 2023. With nearly 30 years of experience in the food and drink sector, she brings strong expertise in marketing, communications, category management and strategic leadership.
Prior to joining Scottish Bakers, Lesley held senior roles at Quality Meat Scotland, Kettle Produce, Macsween of Edinburgh, and Baxters Food Group. In her position as CEO, she is focused on supporting members through industry challenges, enhancing skills training, and promoting sustainable growth across Scotland’s bakery sector.
Lesley is known for her collaborative approach and commitment to innovation, tradition, and workforce development in one of Scotland’s most valued industries.
Ewan Harvie, Brakes Scotland, Procurement Manager
Ewan works as a Commercial Development Coordinator with Brakes Scotland. Prior to this, he was with Scotland and Scotland Food and Drink for 2 years. He’s now a part of the national Grocery team as a procurement manager while still looking after regional Scottish suppliers.
Education: University of the West of Scotland - Business and Marketing
Andy Crossan, Lumina Intelligence, Head of Insight
Head of insight at Lumina Intelligence, Andy is passionate about delivering enthralling, insightful stories that result in positive changes for audiences.
He has almost two decades of experience across multiple wide-ranging commercial and category insight roles – both on agency side and recently supplier side too where his experience was omnichannel.
Public speaking is a passion of Andy’s, making appearances on Channel 4 and BBC Radio 4 in the past as well as appearing at multiple insight conferences and summits.
What Retail Buyers Want
A focus on the Category Review process
21st August 2026, 9.30 am to 10.30 am
Every year we gather feedback from retail buyers, both national and regional, on topics that are important for both retailers and suppliers. This year we’re focussing on the Category Review process.
In this session, we’ll cover:
Feedback gathered from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Aldi
Key themes mentioned by all buyers, irrespective of the retailer
The ‘so what’ for suppliers - what can suppliers do to support retailers more throughout the category review process
Practical hints and tips
Who’s this for?
This session is perfect for commercial teams who regularly present to retailers. Whether you’re an experienced NAM from a large supplier who want’s a refresher on areas to improve, or a smaller SME who wants to stand out from the crowd, this session is for you!
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
April McLaren, Morrisons, Buying Manager
With over four years' experience at Morrisons specialising in buying and range development, bringing commercially successful product assortments to market that drive sales and deliver relevance for customers. Passionate about sourcing and championing Scottish products, working closely with suppliers to showcase high-quality local produce while supporting sustainable growth and creating compelling customer offerings.
Category Management Training
Launching NPD with confidence
14th August 2026, 9.30 am to 10.15 am
NPD is often an expensive process, requiring significant time and money investment.
In our upcoming webinar, we’re going to discuss the best practice in NPD for food and drink suppliers.
During the session, we’ll cover:
How to use market data to identify commercial opportunities
Taking an Insight-driven approach to NPD processes, from ideation to post launch
How to identify your target market and fine-tune your proposition to them
Creating a compelling pitch to the buyers
This session is designed for suppliers who have a NPD project planned now or in the 12 months, and wants to explore ways to increase their chances of a successful launch.
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Carey McEvoy, TRKR, Commercial Director
Carey leads our innovation projects, working with our client teams to ensure that they launch products that the target market actually needs, values and pays for
Prior to TRKR, Carey worked in Finance, product management, marketing and development, as well as founding a national charity
Flo Soutar, TRKR, Bespoke Insight Manager
Flo manages our bespoke insight projects
With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions
Category Management Training
Repositioning your brand with confidence
3rd September 2026, 9.30 am to 10.15 am
Repositioning your brand can be a strong strategy to grow sales - if you get it right.
A redesign and new messaging can help you stand out on shelf, appeal to more shoppers, or reach a new target audience.
However it can be a long and expensive process, and what if you get it wrong, or it has no long-term impact?
How can you be more confident of success?
During the session we’ll cover:
Taking an insight-driven approach to repositioning. Be shopper-led, not designer-led
How to identify your target market and fine-tune your proposition based on their feedback
Tracking the effectiveness of your repositioning
Creating a compelling presentation to pitch your rebrand to Buyers
This session is designed for suppliers who have a brand repositioning project planned in the next 12 months and want to explore ways to increase their chances of success
Speakers:
Mark Thomson, TRKR, Insights Director
Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Carey McEvoy, TRKR, Commercial Director
Carey leads our innovation projects, working with our client teams to ensure that they launch products that the target market actually needs, values and pays for
Prior to TRKR, Carey worked in Finance, product management, marketing and development, as well as founding a national charity
Flo Soutar, TRKR, Bespoke Insight Manager
Flo manages our bespoke insight projects
With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions
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Each event is recorded and available on request…
