Data + Insight + TRKR
= Products on shelves
The UK’s leading Food & Drink category data and insight agency.
With our understanding of Retail Buyers, TRKR help Food & Drink manufacturers win and protect shelf space.
For existing products & NPD, TRKR brings market data, shopper insight and direct consumer feedback into the heart of the process.
Supercharge retail buyer discussions, avoid delistings and increase the chances of successful UK launches.
We work with suppliers when they do the following:
Brand Repositioning
New positioning or reaching a new target audience
NPD
New products, new markets or existing product development
Pitching for new listings
Book a 30 min discussion with Mark or Flo to see how we support our clients: case studies, methodology and costs
Defending shelf space
Rapid response insight, done properly.
In-depth insight, robust samples and TRKR expertise
Brands we work with…
“TRKR brought a new approach to our team, combining the usual market data with bespoke insight. Their commercial experience helped to unlock new opportunities for the brand.”
Joanne Motion, UK Off-trade Marketing & Innovation lead, Ian Macleod Distillers
Case studies
Launching an innovative new format
Winning over M&S with a combination of market data and bespoke shopper insight
Breaking into the UK snacking market with an existing brand
Identifying incremental sales opportunities
Winning distribution with Tesco in England & Wales
Growing distribution for Thompson's Tea
Expanding into adjacent categories with insight-driven Innovation
Bringing an established EU range to the UK market
Launching new Seafood products into the M&S Collections range
Testing NPD for adjacent categories
Strengthening the Equity Punk proposition
Taylors - tracking the performance of a new launch
Validating new formats for Border Biscuits
Taylors - Same great crisps, different packet
Refreshing the Lazy Day brand proposition
Stretching the McIntosh brand into new categories
Malt Whisky category insight to identify core range opportunities
In-depth category insight to identify new opportunities in RTDs
Protect and strengthen the core brands with in-depth category insight
Understanding the premium malt whisky drinker
