Using Market Data to win and retain shelf space
Whether it’s growing or protecting your existing product range or trying to win new listings, our team will help you make informed decisions at every stage
Market Data should be considered an investment rather than a cost, but it takes expertise to get the maximum value from that investment
Know your category better than the Buyer
Market data support - creating sales stories for retail buyer meetings
Essentially, we’ll be your outsourced Insight team. Ideal for suppliers who need to access and make better use of category data, but don’t have the in-house resource or experience to maximise their investment
Using the appropriate blend of data sources to answer the right questions
Sourcing additional category data that may be required, including liaising with data suppliers on your behalf - Nielsen (NIQ), Worldpanel by Numerator (formerly Kantar), North Star or Circana
Analysing and reporting on the key trends
Identifying commercial opportunities to either protect or grow sales
Presenting to retail buyers if required alongside the commercial/sales team
We’re now a
NielsenIQ Connected Partner
“We are delighted to welcome TRKR as connected partners. Their expert understanding of retailer pitches and consumer panels, combined with our data and insights, will be invaluable in helping our challenger brand clients secure and expand their listings, and grow their overall business.”
Rachel Havers – UK Small & medium Business Team Manager
Background
As an independent agency, TRKR work with NielsenIQ, Worldpanel by Numerator, North Star, Circana and Loyalty Card data for our clients
We advise our clients on what data they need, usually a combination, and source it for them, or negotiate on their behalf
More importantly, TRKR empowers clients to unlock the full potential of combining their PANEL & EPOS data, analysing it and creating valuable reports/insights for both internal use and presentations to retail buyers
A key part of our success is our dynamic collaboration with data providers. NielsenIQ has witnessed the incredible value TRKR brings to their clients, recognising that our expertise makes their data even more impactful for brands that may lack the time and in-house expertise to manage and build retailer pitches
As a result, NielsenIQ invited TRKR to become a Connected Partner, making us one of only two consultancies in the UK to receive this distinction
Category Management Training
60 minutes discussion online, free of charge, with our Insights Director Mark Thomson
Already investing in Market Data?
We’ll show you how to get the most from your data, whether that’s EPOS, PANEL or a combination of both.
Whether you have an important retailer pitch coming up or you’re looking to make more use of the data you’re investing in, we’ll spend this hour sharing more detail of:
How you can present your market data to ensure you’re getting across the key messages that will win the attention of the retail buyer
Examples of how to visualise your data to make it easier to present (and for the audience to understand)
Tailoring your data towards a particular retailer to make it more meaningful and relatable
OUTCOME - As a bare minimum, you’ll take away some practical ideas that you can apply immediately to the market data that you work with to help improve how you use it and enhance the impact you have when presenting it.
Wondering where to start?
If you haven’t invested in Market Data before now, but need it for Retail Buyer discussions, we’ll tell you everything you need to know. We’ll also give you our advice on what data you actually need and how to use it.
We have good relationships with all of the main market data providers so we can help advise you with the following during this 60 minute session:
Which data source would be best suited to help answer your key questions
The detail that you may require and whether it’s necessary to go down as far as product level, etc.
Whether bespoke insight could also help answer your brief
OUTCOME - Following this session, TRKR will then create a brief alongside you and contact the market data agencies on your behalf. We’ll then share the quotes back to you and your team so you can make an informed decision about how you may way to progress.
First step, complete the form below. We’ll get back to you within 24 hours to agree a day and time that suits you for a Zoom or Teams call.
We’ll also ask you for some background information about your business and its current data situation, to help make the meeting more valuable.