Getting the maximum value from your Market Data
Whether it’s growing or protecting your existing product range or trying to win new listings, our team will help you make informed decisions at every stage
Market Data should be considered an investment rather than a cost, but it takes expertise to get the maximum value from that investment
Know your category
Market data support - creating sales stories for retail buyer meetings
Essentially, we’ll be your outsourced Insight team. Ideal for suppliers who need to access and make better use of category data, but don’t have the in-house resource or experience to maximise their investment
Using the appropriate blend of data sources to answer the right questions
Sourcing additional category data that may be required, including liaising with data suppliers on your behalf - Kantar, Nielsen (NIQ) or Circana (formerly IRI)
Analysing and reporting on the key trends
Identifying commercial opportunities to either protect or grow sales
Presenting to retail buyers if required alongside the commercial/sales team
We’re now a
NielsenIQ Connected Partner
“We are delighted to welcome TRKR as connected partners. Their expert understanding of retailer pitches and consumer panels, combined with our data and insights, will be invaluable in helping our challenger brand clients secure and expand their listings, and grow their overall business.”
Rachel Havers – UK Small & medium Business Team Manager
Background
As an independent agency, TRKR work with NielsenIQ, Kantar, Circana and Dunnhumby data for our clients
We advise our clients on what data they need, usually a combination, and source it for them, or negotiate on their behalf
More importantly, TRKR empowers clients to unlock the full potential of combining their PANEL & EPOS data, analysing it and creating valuable reports/insights for both internal use and presentations to retail buyers
A key part of our success is our dynamic collaboration with data providers. NielsenIQ has witnessed the incredible value TRKR brings to their clients, recognising that our expertise makes their data even more impactful for brands that may lack the time and in-house expertise to manage and build retailer pitches
As a result, NielsenIQ invited TRKR to become a Connected Partner, making us one of only two consultancies in the UK to receive this distinction
Market Data Tutorials
60 minutes discussion online, free of charge, with our Insights Director Mark Thomson
Already investing in Market Data?
We’ll show you how to get the most from your data
Wondering where to start?
If you haven’t invested in Market Data before now, but you need it for those Retail Buyer discussions