For every brand owner, the key to unlocking brand growth is by getting more shoppers to buy them, as championed by Byron Sharp in ‘How Brands Grow’.

59% of the top 3,000 grocery brands have grown through penetration.

Each month our TRKR:NIQ Brand Growth Snapshot series will focus on identifying the brands that are leading the way in their respective categories. We’ll also understand what impact this has had upon their category. Have they grown by stealing spend from rival brands (creating churn) or have they added incremental growth to their category?

With our help, brand owners across FMCG will be able to look both inside and outside their categories to identify examples of growth brands so they can take possible learnings to apply to their own.

This data is sourced from NIQ’s 30,000 GB household panel.

TRKR are an NIQ Connected Partner, supporting FMCG suppliers by using the right blend of data and insight to help them win and keep shelf space