TRKR Services

Market Data

• Help you use the appropriate blend of data sources to answer the right commercial questions

• Source category data that may be required, including liaising with data suppliers on your behalf

• Analysing and reporting on the key trends Identifying commercial opportunities to either

  protect or grow sales

• Presenting to retail buyers, if required, alongside the commercial/sales team

Bespoke Insights

• Identify your shoppers and non-shoppers with a detailed demographic breakdown

• Discover the category behaviors, attitudes, and perceptions

• Gain detailed insights into your brand, such as why consumers chose you, what other brands they buy, how aware they are of your brand, and what the barriers are to buying from you

• Track key metrics, including brand awareness, purchase intent, perceptions, associations, and shopper profiles for you and your key rivals

NPD & Concept Testing

• Test your new range with your category shoppers, including new pack designs and ideas

• Strengthen your existing proposition, or NPD

• Evaluate early-stage concepts with 1,000 real shoppers in the category

• Assess proposition concepts with key features aimed at the true unfulfilled needs of consumers

Training

• How to create a sales deck that tells a commercial story

• Knowing how to create a 'Size of prize' from either EPOS or Panel data

• Visualising data to make it stand out and get the key message across

• Differentiating between data and insight, as well as how to combine them in a trade story