Testing NPD opportunities with the World’s leading meat snacking brand
The business objective for Peperami was to grow incremental sales beyond the core range, by launching new products in adjacent categories.
The team asked TRKR to support this work by (a) helping them to develop a number of NPD concepts, and (b) to test these with real category shoppers.
Objective
Opportunity: This TRKR project brought several different departments of the Peperami team together, to create a range of potential initial product ideas. Using TRKR’s innovation tools and techniques, Peperami filtered their many initial ideas to develop 3 proposition concepts. The commercial opportunity of each was sized using key market data
Validation: TRKR then tested these 3 leading concepts with 1,000 UK category shoppers. The online survey provided Peperami with In-depth category insight, plus direct feedback on the 3 new concepts.
Approach
The concept feedback enabled the team at Peperami to identify and prioritise their lead proposition concept, with additional guidance on preferred format, flavour and price.
The TRKR process also enabled the team to ditch several ideas at the concept stage, rather than develop and launch new products that were likely to fail
Outcome
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