Elevate your Retail Buyer discussions
“Buyers don’t have the time to go and research whether a product a supplier is pitching to us is right for our stores.
We rely on suppliers to come armed with relevant data and insights. Too often suppliers turn up with a nice new product, but nothing to back it up with.”
Sainsbury’s buyer 2025
At TRKR we know and understand Retail Buyers
Knowing what retailer buyers want…
Now more than ever, RETAIL BUYERS expect suppliers to bring data and insight to their meetings.
They prefer suppliers that understand the category, and especially that supermarket’s own shoppers.
They want data to explain your brand’s performances, and if you’re pitching NPD they want the insight and evidence to back up your claims.
Ultimately, they need suppliers to de-risk their own decisions, and to help the grow their category.
“Suppliers are typically very good at bringing data about their own product, but they are often missing insight into how their range fits into the hierarchy of the wider fixture. There’s no context on how they’re performing versus other rival products.”
Sainsbury’s buyer 2025
“We’ve come to a point this year where available space is becoming more limited. Our SKU count needs to be neutral. If we put something in, we need to take something out. There will be some tough conversations coming, but market data can help us make the right decisions”
Tesco buyer 2025
“The buyer will be seeing hundreds of suppliers, so if suppliers want to stand out, they don’t just need a good product; they also need a solid commercial case behind it. Who is their target shopper, why will shoppers buy it, and why will it sell more than what’s already on the shelf? What’s the size of the opportunity worth to me?”
Morrisons buyer, 2025
Why TRKR?
We understand your category.
We understand your shoppers.
And we understand Retail Buyers.
By combining these, we help our clients create compelling sell-in stories. Whether to defend and increase existing shelf space, or to win space for new products, our unique blend of data and insight gives Buyers the evidence and confidence they need to list your brand.
We regularly attend retail buyer meetings alongside our clients, as their outsourced insight experts
Each year we interview retail buyers from all of the large UK retailers, to create our annual “What Retail Buyers Want” report. They tell us what matters most to them, how suppliers can impress them, and what puts them off a supplier
Buyers from all of the large retailers regularly make guest appearances on TRKR webinars
Panel data + EPOS data + Bespoke Insight = Compelling trade stories
TRKR have analysed and reported on Dunhumby data for years.
Now, in 2026, we are at the forefront of profiling Tesco shoppers through the New Tesco Segmentation. Helping our clients speak the Tesco buyer’s language…
TRKR have a track record of helping clients win and keep shelf space at Sainsbury’s
We can also train your team to get the most from the SIP Platform.
Or we can do it for you.
TRKR have a track record of helping clients win and keep shelf space at Marks and Spencers, both brand and own label.
We can also train your team to get the most from the Circana Expertise Platform.
Or we can do it for you.
TRKR have a successful track record with all the large UK retailers, from helping regional brands go national with Aldi, to helping established European brands break into the UK market with Morrisons and Asda.
“What Retail Buyers Want” report
As the UK’s leading category data and insight agency, TRKR’s understanding of what’s important to Retail Buyers is key to supporting our clients.
Helping clients to supercharge retail buyer discussions, avoid delistings and increase the chances of successful UK launches
Each year TRKR organise a round of discussions with our Retail Buyer contacts, to get an up-to-date view of their priorities. We ask them what they want and expect when suppliers pitch new products or seek to grow (or protect) their existing shelf space.
By giving suppliers more insight into the needs of a Buyer, the aim is to help suppliers stand out more and make the Buyer’s life easier.