Retail Buyers.
Sainsbury’s
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“There’s an appreciation for smaller suppliers that they haven’t got the budgets to invest in loads of data. However, if they can get their hands on market data and shopper insight, it can increase their chances greatly. We’ll always ask them, ‘What can you do? How can you validate your pitch/story?”
Sainsbury’s buyer, 2025
Mark video
Sainsbury’s Data
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Taylors Snacks
Taylors - same great crisps, different packet.