Retail Buyers.
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“For challenger brands, I would still expect smaller suppliers to team up with agencies such as TRKR or a local food body to provide advice and support. We understand that they don’t have the pockets to afford lots of data, but they can source the key nuggets they need'“
Asda buyer, 2025
“The biggest frustration for me when suppliers are looking to grow shelf space is that they don’t think of the Asda customer. Suppliers should always consider the needs of the shopper that’s standing in front of the fixture. Why would they choose the new products being proposed? Are customers going to choose the new product versus what’s already out there”
Asda buyer, 2025
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