Retail Buyers.
Morrisons
Click on the logos to find out more about our work with each Retailer
“The buyer will be seeing hundreds of suppliers, so if suppliers want to stand out, they don’t just need a good product; they also need a solid commercial case behind it. Who is their target shopper, why will shoppers buy it, and why will it sell more than what’s already on the shelf? What’s the size of the opportunity worth to me?”
Morrisons buyer, 2025
“Smaller suppliers should still try and look for some degree of data when pitching their products. Data helps me make decisions. Decisions need to be evidence based.”
Morrisons buyer, 2025
Video
Case studies…
Mitsuba Snacks
Breaking into the UK grocery multiples with an existing brand
Oddly Good
Bringing the finest desserts from Finland to UK consumers