Retail Buyers.
Aldi
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'“A good brand story, backed by evidence, is what we really need to see from a supplier.
With the evidence, it’s easier for me to make decisions.”
Aldi buyer, 2025
“The suppliers who invest in market data are the ones you look forward to meeting. You can rely on them to arrive with a proper, evidence driven rationale that makes it easier for us to make commercial decisions on the back of it.”
Aldi buyer, 2025