Rapid response insight, done properly.
In-depth insight, robust samples and TRKR expertise
Shopper insight is valuable, for internal decision making as well as retailer buyer discussions.
However, large scale surveys and/or focus groups aren’t always needed.
Sometimes you only need a few questions answered, and you need them answered quickly.
When to use…
Testing
Ideas / Concepts
Price / Format / Flavours
Packaging / Branding / Marketing
Understanding your category
Know your shopper
Book a TRKR Rapid Insights Demo
“As a Tesco Buying team, we needed a quick response to an important question to help inform our decision making. TRKR Rapid Insights has helped us to do just that. The quick turnaround, combined with being able to tailor the response by Tesco Express shoppers, has helped us to feed this insight into our planning. Finally, the support from the TRKR team also ensured we were clear on what the insight was telling us.”
— UK Tesco Buying team
TRKR Rapid Insights
Our aim with TRKR Rapid Insights is to improve on the superficial level of insight available on other “rapid response” platforms.
At TRKR we are a team of Insight geeks, but we’re also strongly commercial. We understand the value of good insight and how it can be used to unlock £millions in revenue. We also don’t like to see money wasted on unused subscriptions.
So, we have developed a different type of rapid response insight - better quality and better value
In-depth insight
3 questions, which can be linked
Additional analysis by
Retailer
Category Brands
Products bought
Family life stage
Insight within 4 days
100% robust sampling:
Guaranteed only true category shoppers as respondents
Guaranteed Nat Rep balanced samples
Note: UK only for now
Semi-automated process, but sense-checked, brought to life and then analysed by F&D insight experts
The TRKR team will be on hand in real time, to advise you on your questions/survey
We will also analyse your results in person, rather than churn them out automatically
Value for money:
From £330 per question
Single 3-question Dips available, or subscription packages from £6,995
Our sampling process means that if you pay for 350 category respondents, you get exactly that
Flexible pricing options
From £330 per question
Introductory rate
Standard rate
Subscription packages from £6,995
Options
Your company’s first shopper and category dip with TRKR Rapid, at the introductory rate
Up to 3 linked questions, with additional insight:
Brand profile
Product profile
Retailer splits
Shopper segmentation
A shopper and category dip with TRKR Rapid, at the standard rate for returning clients
Up to 3 linked questions, with additional insight:
Brand profile
Product profile
Retailer splits
Shopper segmentation
A series of 5 shopper and category dips (x3 questions) at a discounted rate of £1,399 per dip
Payable by monthly subscription of £583
Up to 3 linked questions per dip, with additional insight:
Brand profile
Product profile
Retailer splits
Shopper segmentation
A series of 10 shopper and category dips (x 3 questions), at a discounted rate of £1,350 per dip
Payable by monthly subscription of £1,125
Up to 3 linked questions per dip, with additional insight:
Brand profile
Product profile
Retailer splits
Shopper segmentation
Note on penetration %
The prices listed are based on categories having a 70% UK penetration. More niche categories and sectors with lower penetration are harder to reach - they can cost more and may take a day longer to complete.
If you submit questions for a lower category, our team will let you know the expected cost and timeline before you proceed.
UK only
Examples penetration %
80%+: Frozen Chips, Dairy, Crisps, World Foods, Ready Meals
70% - 80%: Fresh Pizza, Wine, Nuts & Seeds
50% - 70%: Chilled Fish, Savoury Biscuits, Jam, Cereal Bars
30% - 50%: Shellfish, Popcorn, Frozen Breaded Fish, Cider
<30%: Free From Bakery, Craft Beer
How it works…
