Sharing best practice in market data & consumer insight

TRKR Webinars

60-minute sessions exploring key hot topics…

Featuring guest speakers and presenting key category insights, and free to attend

Learn more about TRKR, our clients and relevant case studies

Click on the event image below to see further details and to register

Future of Bakery

Introducing the latest trends and opportunities within Sweet & Savoury Bakery​ featuring:

  • Latest market data from NIQ highlighting which Sweet & Savoury sectors are attracting more shoppers

  • Retailer share and performance

  • Shopper segmentation to identify key differences in behaviour within the bakery category and motivations to purchase

  • Focus on hot topics such as Health - especially important with HFSS legislation coming into force in Scotland in October this year

  • Insight into In-Store Bakery - Why, what, why not and how often do shoppers interact with this part of the category

17 April 2026, 9.30 am to 10.30 am

Book your place

Speakers:

Mark Thomson

Mark Thomson, TRKR, Insights Director

Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.

Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses

Lesley Cameron, Scottish Bakers, CEO

Lesley Cameron was appointed Chief Executive of Scottish Bakers and National Food & Drink Training in September 2023. With nearly 30 years of experience in the food and drink sector, she brings strong expertise in marketing, communications, category management and strategic leadership.

Prior to joining Scottish Bakers, Lesley held senior roles at Quality Meat Scotland, Kettle Produce, Macsween of Edinburgh, and Baxters Food Group.  In her position as CEO, she is focused on supporting members through industry challenges, enhancing skills training, and promoting sustainable growth across Scotland’s bakery sector.

Lesley is known for her collaborative approach and commitment to innovation, tradition, and workforce development in one of Scotland’s most valued industries.

Identifying the commercial opportunity

16th April 2026, 9.30am to 10.15am

As part of our 2026 Market Data & Insight Clinics, we’re focussing this 45-minute session on how suppliers can include a ‘Size of Prize’ in their retailer trade stories.

Who should attend?

Anyone in a role where they are either supporting the sales team with material to present to retailers, or those in a National Account Manager or Sales role who are presenting to retail buyers.

What’s this session going to cover?

  • Why this is important to retail buyers?

  • The impact of NOT including ‘What’s in it for the retailer’

  • Tools and techniques to identify the commercial opportunity

  • How this fits into the trade story - where should it go?

  • Q&A discussion

Book your place

Speaker & host:

Mark Thomson

Mark Thomson, TRKR, Insights Director

Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.

Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses

New Tesco Shopper Segmentation

23rd April 2026, 9.30 am to 10.15 am

In this session, we’re going to cover:

  • The new Tesco Segmentation

  • What this means for FMCG suppliers

  • How does it effects buyer discussions

If you’re a supplier aiming to win listings with Tesco or gain further distribution, this webinar will help you understand how to connect better with Tesco shoppers and identify where the commercial opportunities are.

In addition to this, we’ll show examples of how you can bring each of the shopper segments to life and understand more about their buying behaviour that you can also apply to your category

Book your place

Speakers:

Mark Thomson

Mark Thomson, TRKR, Insights Director

Mark is TRKR’s Insights expert, supporting Food & Drink suppliers with how they maximise market data & insight with retailers. This includes story telling, combining EPOS, Panel and Bespoke Insight together to both protect and grow sales.

Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses

Flo Soutar, TRKR, Bespoke Insight Manager

Flo manages our bespoke insight projects

With expertise in survey scripting and data analysis, Flo supports your organisation through every stage of the insight process — from asking the right questions to delivering actionable findings that inform your product strategy, brand development, and retail buyer discussions

Book your place

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Previous webinars

Each event is recorded and available on request…

Email to request recording
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