About Us
"Inspiring and challenging in equal measures"
Emma Heath, Nairn's Oatcakes
Helping food & drink manufacturers to grow by putting market data and consumer insight at the heart of every decision
Since 2016 we have worked with a wide range of innovative Food & Drink businesses, across most categories and at various stages of growth. The TRKR team brings a broad range of skills and experience, from start-up to corporate and from customer insight to customer strategy having previously worked for global agencies such as Kantar Worldpanel and client-side, from Heineken to Tesco
We bring energy and enthusiasm to our clients and always with a strong commercial yet entrepreneurial attitude. Bringing our clients teams with us rather than "telling them". We believe strongly in collaboration, and we'll care as much for your business as you do
Senior leadership team
Mark Thomson, Insights Director
Mark is TRKR’s Insights expert, ensuring that F&D businesses know their category and who their shoppers are, through a combination of bespoke insight and market data
Prior to TRKR, Mark spent 15 years with Kantar, leading their Scottish and Irish businesses
Carey McEvoy, Innovation Director
Carey leads our innovation projects, working with our client teams to ensure that they launch products that the target market actually needs, values and pays for
Prior to TRKR, Carey worked in Finance, product management, marketing and development, as well as founding a national charity