Launching into the UK

We support International suppliers that have established brands and products in other markets, looking to launch into the UK

Although a successful track record in other markets counts for much…

  • Do you know the category in the UK?

  • Do UK consumers have the same behaviour and attitudes as in your other markets?

  • Are your products suited to the UK shopper, or will tweaks be needed?

A combination of market data, bespoke shopper insight and TRKR’s experience, to maximise your chances of success in the UK

A strong understanding of the category in the UK - key brands, trends and shopper profiles

Direct shopper feedback on your products, for guidance on potential tweaks to format, flavours, price and packaging

Evidence to help develop a compelling pitch to UK retailer buyers