Category Snapshot
Quick and affordable insight
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
A category insight report, combined with direct consumer feedback
Access this month’s shopper insight on your category, with a 10 day turnaround
“If suppliers can show me that they understand the category at the start of a meeting it makes a big difference.”
Sainsbury’s buyer, 2023
Why choose Snapshot?
Robust, in-depth analysis and insight expertise from a real team, to make sure you’re asking the right questions…..unlike limited machine-driven alternatives
Premium-level support, giving you the flexibility and the guidance to get the insight you need
Protect your brand and strengthen your discussions with Category Buyers
Understand how the Cost of Living crisis has impacted your category
Understand how shopper behaviour and motivations have been impacted within your category
Strengthen your brand within your category
Identify key needs and brand perceptions within your category to better position your existing range versus key rivals and Own Label
Use insight to complement market data…or as an alternative
TRKR’s Category Snapshot can help you answer the WHY, to complement your market data (WHAT) for retail buyer discussions
Ask 250 recent category shoppers 10 key questions of your choice…with our support and guidance
There are several shopper survey platforms and apps available right now. They’re great for quick, simple questions, but the reality is most companies need a bit of help knowing what questions to ask, how to ask them, how to cross-reference them with your other questions and how to fully analyse them
At TRKR we’ve brought this bespoke, flexible and ultimately more effective and valuable approach to hundreds of food and drink projects
