Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Click on the image below to see further details of each webinar
Identifying opportunities for growth in the Snacking category
21st August 2025 - 9.30 to 10.30am
Online webinar
Outcomes for those attending:
Understand the latest trends in snacking within GB
Identify opportunities from key trends in the sectors within snacking, retailer performance and potential gaps
See examples of brands who are growing within the category and understand why
Hear from Mitsuba Snacks, a new entrant into the category who are taking bagged savoury snacks by storm, alongside Taylors Snacks an established brand who also now supply M&S nation-wide with Ridge Cut Crisps!
Speakers:
Mark Thomson, Co-Founder & Insight Director, TRKR
Matthew Fenemore, NIQ
Martyn Weller, General Manager, Mitsuba Snacks UK
Gregor Smith, Head of Marketing, Taylors Snacks
Guest Speakers
Gregor Smith, Head of Marketing, Taylors Snacks
Gregor is an enthusiastic, sometimes-eccentric and driven marketing and brand professional. He started his career in 2007, gaining a wealth of big brand experience working for a decade in some of Scotland’s award-winning creative and digital agencies. He managed clients like Burger King and Radisson Blu, before going ‘client side’ in 2016; moving to senior marketing roles at Spark Energy, Seafish and Taylors.
Gregor joined Taylors around two years ago, to lead the brand transition from Mackie’s. Gregor has helped cement Taylors as the #2 Premium Crisps brand in Scotland, supporting the business on a journey of discovery and evolution in the snacks sector. He is a self-confessed Pickled Onion addict – and dreams about crisps most nights.
Martyn Weller, General Manager, Mitsuba Snacks
Martyn is General Manager for Mitsuba Snacks, part of Menken Orlando, a large European business with a turnover of £260m. They operate both own label and branded business, providing innovative snack solutions.
Martyn oversees sales and marketing for Mitsuba in the UK. He is proud to be part of Mitsuba Snacks, a company known for its innovative snack solutions. Outside of work, Martyn is passionate about various sports, playing many. One of his greatest challenges is mastering golf, as he enjoys the technical elements but is yet to achieve a hole-in-one. His passion for sports drives his competitive edge in business.
He is excited about the future prospects for their business in the UK and looks forward to contributing to Mitsuba’s continued success.
Matthew Fenemore, Senior Commercial Executive, NIQ
Matt's journey at NielsenIQ started 5 years ago as an apprentice. He immersed himself in the company's diverse departments, gaining a comprehensive understanding of the business operations.
Upon graduation, Matt transitioned into a pivotal role as a Commercial Executive within the Small & Medium Business team. Here, he not only honed his skills but also earned the prestigious NIQ silver analytics certification, distinguishing himself as an analytic expert.
His expertise with the Discover platform has been instrumental in onboarding new clients, ensuring they are well-equipped to leverage data analytics for business growth.
How SME suppliers can stand out from the crowd with retailers
26th September 2025 - 9.30 to 10.30am
Online webinar
This webinar follows on from our annual ‘What Retail Buyers Want’ report where the team at TRKR gather feedback from a cross section of retail buyers from Asda, Tesco, Sainsbury’s, Morrisons, etc.
This year we’re gathering feedback focussed solely on SMEs in the context of what retail buyers want and expect when suppliers meet with them to either pitch new products or grow their existing shelf space. This includes the role of market data & insight within that process.
Outcomes for those attending:
Step into the shoes of retail buyers from across the major multiple and understand what their needs and challenges are
Hear what a good experience is like for a retail buyer when meeting a supplier for the first time, versus bad!
Identify where you can improve your current approach to make the life of the buyer easier and more enjoyable
Understand how you can use market data & insight to your advantage and present it in a way that captures the attention of the buyer
Speakers:
Mark Thomson, Co-Founder & Insight Director, TRKR
Callum Nimmo, Senior Buyer, Sainsbury’s
Andy MacLachlan, Managing Director, Food2Market
Guest Speakers
Callum Nimmo, Senior Buyer, Sainbury’s
In 2025 Callum joined Sainsbury's as a Regional Buyer for Scotland following 11 years at Tesco where he worked as part of the regional team as well as MFP at a national level. His current role see's him responsible for all categories within food and drink with a passion for Scottish produce and bringing quality, innovation and value to Sainsburys shoppers in Scotland.
Andy MacLachlan, Managing Director, Food2Market
Andy MacLachlan, Managing Director of Food2Market, is a visionary leader with a wealth of experience and expertise in the retail and sales industry. With a background as a Trading Manager and Buyer, Andy has cultivated invaluable insights and skills working alongside some of the UK's top 5 retailers as well as Wholesale Channels. His journey has been marked by a relentless pursuit of excellence and a commitment to delivering results.
The Future of Bakery
Introducing the latest trends and opportunities within Sweet & Savoury Bakery
28th August 2025 - 9.30 to 10.30am
Online webinar
This webinar provides background and details for the recently launched ‘Future of Bakery’ report. This report is available to all members of Scottish Bakers and can be accessed via the Scottish Bakers members page https://scottishbakers.org/
Outcomes for those attending:
Hear about how you can use this report, as a member of Scottish Bakers, whether you’re a retailer, supplier or artisan baker
Understand more about the data & insight sources used to create this report
Identify the key trends and insights and what this could mean for your business
Hear from a leading supplier/retailer in the category to understand what the contents of the report mean to them and how they use it
Speakers:
Mark Thomson, Co-Founder & Insight Director, TRKR
Lesley Cameron, CEO, Scottish Bakers
Matthew Fenemore, Senior Commercial Executive, NIQ
Guest Speakers
Lesley Cameron, CEO, Scottish Bakers
Lesley Cameron was appointed Chief Executive of Scottish Bakers and National Food & Drink Training in September 2023. With nearly 30 years of experience in the food and drink sector, she brings strong expertise in marketing, communications, category management and strategic leadership.
Prior to joining Scottish Bakers, Lesley held senior roles at Quality Meat Scotland, Kettle Produce, Macsween of Edinburgh, and Baxters Food Group. In her position as CEO, she is focused on supporting members through industry challenges, enhancing skills training, and promoting sustainable growth across Scotland’s bakery sector.
Lesley is known for her collaborative approach and commitment to innovation, tradition, and workforce development in one of Scotland’s most valued industries
Matthew Fenemore, Senior Commercial Executive, NIQ
Matt's journey at NielsenIQ started 5 years ago as an apprentice. He immersed himself in the company's diverse departments, gaining a comprehensive understanding of the business operations.
Upon graduation, Matt transitioned into a pivotal role as a Commercial Executive within the Small & Medium Business team. Here, he not only honed his skills but also earned the prestigious NIQ silver analytics certification, distinguishing himself as an analytic expert.
His expertise with the Discover platform has been instrumental in onboarding new clients, ensuring they are well-equipped to leverage data analytics for business growth.
Previous webinars
Each event is recorded and available on request…
