Retailer Support
Tesco
“Good suppliers know their stuff. They come with a really detailed plan, backed with market data and insight, which makes the decision easier for me to list them.”
For 10 years TRKR have supported clients to win, protect and grow listings with Tesco.
From NPD launches such as Borders, to rebranding with Surcare and Oven Pride, our unique combination of Market Data and bespoke Shopper Insight provides suppliers with a compelling story for Retail Buyers.
Using Dunnhumby data as well as NIQ, Numerator and Circana, and now our own specialised segmentation modeling
Case Study: Border Biscuits: Winning distribution across Tesco stores in England & Wales
Tesco Shopper Segmentation
For years suppliers have been familiar with Tesco’s Five Families segmentation
Now the UK’s largest retailer has developed a new segmentation model based on shopping behaviour rather than demographics
For suppliers this means a whole new way of talking to the Tesco Buyers, to build those trusted relationships and to keep your products listed.
TRKR Shopper Insight now incorporates this new segmentation. With our bespoke surveys you can now profile:
(a) Your Category; and
(b) Your own shoppers
…by the 6 new segments, and cross-reference these against life stage, demographic and the brands in their basket
We can also test your NPD, EPD or rebranding to identify which segments are most likely to buy it
Emerging brands (up to £5m revenue)
For many years, Tesco suppliers <£1m revenue could obtain Dunnhumby data free of charge, courtesy of The University of East Anglia. As of summer 2026 this is no longer available.
In its place TRKR have teamed up with NIQ to provide “entry-level market data” at affordable rates, specifically for suppliers <£5m